Topic: General Chatter
As every genuine local locksmith firm knows, the battle against the  national locksmith franchises is a real concern, we simply cannot  compete with their massive advertising budgets that allow them to bend  the rules that govern the rest of us self employed small firms. 
Over  the past years you have listened to me harping on about what we can do  to counter these tactics. Most locksmith groups and forums have some  sort of anti-national campaign on the go and everyone seems to be doing  their bit to spread awareness of these scammers.
The big question is; Is our collective might greater than that of these huge locksmith firms? 
Well I really think the tables have turned in our favour.
I  have been asking every single customer I work for, where they found my  number, why they chose my locksmith service over any other, etc. An  overwhelming proportion are stating "I liked that you were really  local", "I liked your article on national locksmiths", "I did not trust  the other companies I rang".... it seems being upfront and informative  on our websites really does work.
You know I am a big fan/hater  of yell.com and I'm always keeping a close eye on them. They seem to be  working overtime lately trying to create leads for their biggest  customer, any UK locksmith will know who that is! All review widgets on  the yell.com website have been removed from this national locksmith  firms advertisements because the negative feedback would cripple them,  that's not in Yells best interest. Yell.com hiding negative reviews.
 
More worryingly is that Yell  are now editing stagnant places pages they manage and turning them into  locksmith listings that redirect to their locksmith pages. Guess which  company sits at the top of all those pages... This is totally against  all Googles guidelines and is a pretty risky move on Yells part which  could see their privellages removed. Everytime you spot one of these  suspicious listings with a link to yell.com be sure to report it using  the feedback button at the bottom of the search page!
This desperate attempt to generate calls leads me to believe things aren't going too well.
I  have heard numerous stories over the past few months about national  locksmith firms telling potential customers that the genuine local locksmith firms  are 'rogue traders' if they can work so cheaply and we are not to be  trusted. Myself and many other lockmiths I know have experienced this,  luckily the customers are smart enough to work out who the real rogues  are after a brief chat.  
I really think the combined effort of  the small local locksmith firms is starting to impact these greedy  national locksmiths and we must continue to educate everyone searching  for locksmiths and every customer we meet. 
Make sure your  website explains that you are a genuine local firm and not part of any  national franchise or call center, urge them to obtain as many quotes as  possible and to ask all the right questions. 
It doesn't have to  stop there, there are so many ways in which you can prevent a national  firm from duping another customer. If you cannot do a job, pass it to  another genuine local locksmith that can, there are plenty of online  forums and groups that allow us to refer jobs if you do not physically  know another locksmith. Your honesty and helpfulness will be remembered.
Do  not sub for these companies. Helping them get a foot in the door in  your area is bad news all round. Why would you allow them to take your  work and then give it back to you at a lesser rate? Once they have a few  locksmiths to do their dirty work they will increase advertising in  your area... it's a no brainer.
Right enough waffling... Keep up the good work. 
Update
All the spam listings that were showing at false UK addresses were removed. Happy days
Updated: Tuesday, 14 May 2019 9:59 AM BST
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