Topic: General Chatter
I see so many lockmiths with stagnant Facebook and Twitter accounts, rarely updated and with a handfull of followers. Truth be told these social media pages may as well not exist if they aren't used to their full potential.
According to a recent study:
Joking aside, sites such as facebook are in fact the ultimate networking tool and one of the most important tools for a locksmith or in fact any other business that hopes to advertise successfully.
So here are a few tips to make sure your pages are a success and attract the right audience.
1/ Complete ALL Contact Information
Your contact details are the most important information on your social media pages. Make sure to fill in a business name, genuine location, phone numbers and email addresses. It's an obvious one but so many don't even bother!?
2/ Follow Local Businesses
The first people you should reach out to are local businesses and other tradesmen in the areas you operate. Following, liking and engaging yourself in their posts will undoubtedly burn your company name in to the subconscious of anyone reading.
3/ Friends & Family
A good starting point to obtain new followers is to get your friends and family onboard. The more local people linked with your social media pages, the more it will be automatically suggested to similar users and freinds of friends. Think of it as digital word of mouth advertising.
4/ Similar Trade Professionals & Businesses
Alongside local businesses you should also try networking with other professional locksmiths and companies relevant to the trade such as manufacturers. This will ensure you are kept up to date with latest news and products that you may want to comment on or discuss with other like minded locksmiths. Making an effort to get involved with any campaigns and discussionswill undoubtedly boost your profile.
5/ Regular & Relevant Posts
It is important to provide regular content for your followers to keep them informed and entertained at the same time. Posts must be relevant to your page, post about new security locks you have in stock, details of interesting locksmith work you have completed, etc, etc. A post about your cats birthday, car breaking down or a picture of your meal out with the wife will not cut it, save that for your personal pages.
Follow those five simple steps and I guarantee you will begin to grow your audience and eventually pull in some locksmith work both directly and indirectly as a result of your efforts.
I know it may seem like hard work in the beginning, particularly for the oldschool and less computer savvy, but you only get out what you put in.
Rick - Wolverhampton Locksmiths