Topic: General Chatter
In the past it seemed that the majority of locksmiths kept fairly tight circles of trust when it came to the sharing of knowledge and work within their area.
With the rise in number of nationals and locksmith franchises bombarding the advertising space the self employed locksmith community appear to have formed a strong union to work against this common enemy which lets face it is a threat to every sole trader and small locksmith firm out there.
Over the last year there has been a significant increase in Facebook groups and forums with the sole purpose of sharing knowledge and work amongst the true local locksmith community with work that cannot be covered in a particular area being posted for other genuine local locksmiths to pick up.
Sharing the wealth so to speak not only reduced the chance of the customer stumbling upon the number of the national locksmith firms and getting swindled but also helps build close relationships with your local locksmiths.
I understand that not every locksmith and his neighbour are best friends and I am sure the sharing of contract customers and regular clients will be a grey area, but those one off customers that you can steer in the right direction will help starve the national locksmiths of their prey.
As always on my blog I have to discuss an SEO persepective, a benefit in this case; A customer searches for a local locksmith and they call you. You aren't available but if you can give that customer useful information, ie a number of another trusted locksmith, and they call it, in the eyes of Google that customer has clicked your site, found the information they were looking for and closed the session. Bonus points for you and your website!
Of course this can swing the other way; you don't answer the call or do not provide an alternative source and the customer clicks back on the browser and moves to the next business in the Google search.
There are so many large firms and chancers looking to sub contract "OUR WORK" out to us. Why give them the opportunity to take a slice of it? There is more than enough to go around the genuine local locksmith firms and earn us all a great income if we can prevent these leaches from thriving in our areas.
I really think that working together as a community of local locksmiths alongside educating the potential customers in the country about national firms will pave a long and profitable future for genuine local locksmith firms.