Topic: General Chatter
As genuine local locksmith businesses we have all been fighting to hold our heads above the water whilst countless national locksmith firms try their luck at nationwide domination, polluting the advertsing space with multiple large adverts, pricing out smaller companies on Google Adwords and generally doing everything possible to kill us off or get us to join them.
It goes without saying that any locksmith moving to the darkside and subbing regularly is dicing with death and will inevitably be struck off and replaced by more permanent in house lockmiths that are prepared to work contracted hours for a normal wage as soon as the work in the area becomes regular.
I have recently noticed that the national locksmith companies advertsing in my area are becoming more desperate and are employing increasingly aggressive and underhand tactics to grab hold of the thinning work.
It is now common to talk to customers that felt pressured and intimidated into agreeing work by call center style operations that requested a load of personal information before a quote was issued. One woman i worked for recently went as far as saying she felt threatened after revealing to an arrogant man, both her home address and that her door would no longer lock.
So what can we do to ensure these crooks do not damage the reputation of our trade?
The first thing I encourage any genuine local business to do is advertise clearly at the top of all your web pages that you are a genuine local business, put your address and your name! This instantly puts you on first name terms with your potential client and makes the whole affair seem less formal than the tosspot at the call center interrogating the customer.
Use your websites to inform your customers about the problems we are facing with these national locksmith companies. Linking to relevant information and articles on the subject allows them to investigate themselves and will hopefully make them think carefully about who they agree to let into their homes.
Here are a few good articles you may want to link to although taking the time to write one yourselves will achieve greater results.
Educating our potential customers is our greatest weapon in the war against the national locksmith plague.
They cannot compete with our prices and they cannot rely on a good reputation to get by.
We can never compete with their massive advertising budgets but we can certainly wave a red flag for everyone else to see.