As a lot of locksmiths are now discovering the main bulk of their work is now coming from online leads.

Times have changed dramatically and iv seen virtually all of the major local competition vanish within two years beacuse they thought they could survive on reputation alone.

I was lucky to discover early on that the most important part of running a successful locksmith business is Search Engine Optimisation.

I cant stress how important this is!

Nothing to do with locks, not taught on any locksmith course i know of and completely baffling to the oldschool generation!

75% of the actual physical work i do is sat here at the computer optimising my websites (note the pluralisation).

The likes Thomson Local and Yellow Pages are single celled organisms online compared to the goliath that is Google and although they offer web based advertising products you can do so much better for your money and if you know what you are doing can exploit various aspects of their system to get FREE online advertsing that out performs their paying customers.

The typical online directory listing is £200 upwards per area and will be lost in a sea of other adverts usually in the shadows of large national locksmith advertisers. A website with hundreds of pages can cost you £30-60 a year plus SEO fees if you dont know how to do it yourself.

SEO is still considered a dark art and with Google constantly changing the rules of the game it can feel like you're the donkey chasing the carrot.

As my SEO knowledge has grown I have attracted the attention of other websites and locksmiths asking for help so have begun to take on a small amount of private search engine optimisation work.

I dont intend to make a big business out of it nor much money, its something i enjoy and beneficial to my own locksmith business.

If you would like me to get involved with improving the search engine optimisation of your locksmith website then you can contact me on
07724-828289 or email me at placeborick@hotmail.com and we can come to some sort of arrangement.